Set up in 1997, we were the first agency to focus purely on experiential marketing linked to brand advocacy. We pioneered one of the very first automotive experiential programmes, which in one year transformed the way a particular vehicle was seen. Since then we have successfully run brand experience programmes for clients from many industries in many countries.
The word “experiential” is now common – and applied rather loosely to all kinds of events and even sampling exercises. But what turns a mere occasion into something memorable – a genuine experience? Something memorable enough to talk, even brag about to others?
It takes people who really know what they are doing; and have done it for all kinds of products and services in many different contexts, with many different brand objectives.