Smart Display Car

The brief: to attract attention to the smart car product and brand through guerrilla marketing tactics.
Brandscape created word of mouth “buzz” through building a life-sized smart car that could be dismantled, carried in pieces into buildings or unlikely positions and then reconstructed. Frosted side glass and windscreen enabled interior video projectors to display images and moving footage to startled observers. The car was successfully used in press stunts and installed in nightclubs, at concerts and on railway platforms. At the Canary Wharf Motorshow, the car was used to show live football during the World Cup.